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Redds fashion talent search for African Design Awards
Tanzania Breweries Limited (TBL) is once again on the lookout for the best young fashion talent through its Redd's African Design Awards (RAFDA).
The event in its fourth year gives the continent's brightest young fashion designers a platform to strut their stuff. And the theme for this year's competition is 'What is the nature of your fashion'.
Redd's Brand Manager, George Kavishe said yesterday that only one category of upcoming designers will be staged and thus entrants would have to draw inspiration for garments from nature such as the elements of the earth, wind, water and fire.
Kavishe reiterated that the competition seeks to unearth the best of African emerging young fashion designers. He said: "Every year we discover the most extraordinary talent and I am sure this year will be no different."
We have seen the event grow from strength to strength since we first launched it three years ago, attracting the brightest and best of our aspiring fashion designers. It is an exceptional platform to display the potential of African talent and increasingly is seen as a launching pad for a design career.”
The winner will walk away with 5,000 US dollars (about 6m/-), an all-expensespaid trip to the Cape Town Fashion Week and a weeklong internship with renowned designer, Sonwabile Ndamase.
Ndamase who started his Vukani Fashion label in 1985 is best known for his iconic Madiba shirts. He is committed to showcasing indigenous African fashion and being an agent for emerging designers on the continent.
Kavishe said aspiring young designers can pick up entry forms at Mayfair Plaza, Mlimani City, Millenium Towers, Slipway, Fabak Fashion Salon and Fitness Centre or download at Redd's website- http:www.redds.com.
He noted that completed entry forms must be returned with an apparel sketch, fabric swatches, photograph and profile showcasing their skills and talent to their local Redd's distributor.
"Entries for the competition close on September 1 and will be followed by in-country judging to select 10 finalists per region.
"Successful entrants will be contacted between September 15 and 28 and will have until October 19 to transform their inspired sketches into catwalk couture gone wild."
A Redd's gala dinner and fashion show will be held in the six participating countries between October 20 and November 7, where top designs from each country will be on display.
Abdallah Msuya
Daily News; Wednesday,August 13, 2008
Redd's Brand Manager, George Kavishe said yesterday that only one category of upcoming designers will be staged and thus entrants would have to draw inspiration for garments from nature such as the elements of the earth, wind, water and fire.
Kavishe reiterated that the competition seeks to unearth the best of African emerging young fashion designers. He said: "Every year we discover the most extraordinary talent and I am sure this year will be no different."
We have seen the event grow from strength to strength since we first launched it three years ago, attracting the brightest and best of our aspiring fashion designers. It is an exceptional platform to display the potential of African talent and increasingly is seen as a launching pad for a design career.”
The winner will walk away with 5,000 US dollars (about 6m/-), an all-expensespaid trip to the Cape Town Fashion Week and a weeklong internship with renowned designer, Sonwabile Ndamase.
Ndamase who started his Vukani Fashion label in 1985 is best known for his iconic Madiba shirts. He is committed to showcasing indigenous African fashion and being an agent for emerging designers on the continent.
Kavishe said aspiring young designers can pick up entry forms at Mayfair Plaza, Mlimani City, Millenium Towers, Slipway, Fabak Fashion Salon and Fitness Centre or download at Redd's website- http:www.redds.com.
He noted that completed entry forms must be returned with an apparel sketch, fabric swatches, photograph and profile showcasing their skills and talent to their local Redd's distributor.
"Entries for the competition close on September 1 and will be followed by in-country judging to select 10 finalists per region.
"Successful entrants will be contacted between September 15 and 28 and will have until October 19 to transform their inspired sketches into catwalk couture gone wild."
A Redd's gala dinner and fashion show will be held in the six participating countries between October 20 and November 7, where top designs from each country will be on display.
Abdallah Msuya
Daily News; Wednesday,August 13, 2008